Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

I received an email from one of our lovely Pure Jeevan family members. Joanne is subscribed to our mailings and she received the ice cream cake recipe I had created for Jim back in January. Well, take a look at what she did with the recipe! It's LOVEly!

Hi Wendi!

I took Jim's birthday cake recipe to the next level.

Mistakes are bad, right Well, not always. Here's an example of a great one, and it's something that demonstrates a conviction I have about raw foods! You see, in all of this talk of moving to Portland, I made a huge gaffe recently in my thinking about finances.

You see, I was pondering the terms of a home loan one afternoon -- percentage rates, down payments, monthly payments, tax escrows, etc. It was all really dry, boring material. Suddenly, I thought to myself, "Wow, here we are about to buy another house, after owning this one for so many years. In less than 10 years, we would have owned this one outright, but now we'll be starting over again with a 30-year mortgage."

I was grocery shopping in Giant Eagle with a friend the other day; I was just there to keep her company. When we left the Nature's Basket area (where they sell organics and more natural items), I felt a strange feeling. I hadn't realized it, but over the past two years I stopped shopping in the other areas of the store! I told her that by the time we hit the packaged shelves of the Nature's Basket area, I'd already be done shopping and my cart would be filled. We had a good giggle and went on shopping.

Anyway, that has since brought my attention to the shopping carts of those around me. We do about 5% of our shopping in Giant Eagle (last minute things that we've run out of, that don't merit a trip to our Food Co Op), so lately I've found myself in Giant Eagle looking into the carts of those around me. I'm not judging anyone, I'm just curious. On average, just about everyone has a small bunch of bananas in their cart. There are the occasional carts with something like a cantaloupe, a bag of apples, and once I saw a single tomato and a bag of lettuce. The rest of the carts have been filled with packaged foods. There is next to no living food in the carts.

After leaving the windy area of Prescott Valley, AZ, Wendi and KDcat headed up to Sedona. Today is part one of their Sedona visit, focusing on their visit with raw chocolatier, Kelly Johnson. We'll pick up with Wendi's travelogue, where we last left off:

It was great driving to Sedona, since I have a fond place in my heart for this magical spot. I'll talk more about that later, though. When we arrived, went directly to a raw restaurant I remembered visiting a few years ago. The name had changed, and there was a lot more going on there.

KDcat and I placed an order for some food to go (we wanted to have a picnic, rather than be inside when there was so much beauty around), and then met the lovely Kelly Johnson. Kelly is one of the owners of the raw restaurant and he agreed to do a quick interview to tell us about the restaurant and what had changed since the last time I was in Sedona.

A Bit of India in Pittsburgh s Back Yard?

During an intense personal journey in recent years, I ve discovered that the more I m able to know my true self, the more my perception of the world changes. As a result, my surroundings have changed as well ?people, places, directions. At one point, internal and external changes happened so rapidly, it was difficult to fully process anything; I felt overwhelmed.

Amid urges to explore so many new directions, all at the same time, it became impossible to focus. My initial instinct was to flee to India, where I could peacefully stay at an ashram and process all that was transpiring in my mind. Although circumstances kept me from traveling abroad, I knew I needed to simplify. That s when I remembered an old issue of Point of Light I d kept. I dug it out and quickly flipped through the pages? There it was: Peaceful Valley Ashram & Retreat, located just north of Pittsburgh!

So, what did you think about there being snow in New Mexico? Were many of you thinking it was more of a consistant hot climate like I used to think?

We left New Mexico, renewed, and headed to Oklahoma. Here's where we left off yesterday:

Hey everyone! It's nice to be more or less back in the swing of things again after an unexpectedly long stay in Chicago last week. You know, staying an extra three days on a trip isn't so bad, though. I imagine that if we had known that we were staying six days instead of three, we probably would have packed way too much. So, there are definitely advantages to unexpected happennings!

Anyway, here's another look into a Chicago-area raw food restaurant. This time, we were able to sit down with the owners, Danny & Kathy Living. The video starts with some footage of some gourmet raw dishes (a raw burrito, a raw falafel, and a raw dessert), and then gets into the interviews.

When you get into raw foods, one thing you're probably going to notice from time to time is that others are "concerned" about your health. This is hugely ironic -- not only because it's likely your own concern about your own health that brought you to raw in the first place, but because you most likely hold the conviction that the raw food diet (or some close variant of it) represents the most healthy dietary regimen available for humans.

Nevertheless, you'll receive a lot of concern. You'll receive it even when you have that "raw glow" and are looking and feeling better than you have in years! The main concerns:

Wow, I'm having a tough time keeping up with our fearless travelers! I thought I'd break their San Francisco adventures up into FOUR smaller posts made from Wendi's personal travelogue. I'll try to address everything they did chronoligically. There will be a video in this posts, videos in the next post, and a picture set at the end! Here's what she had to say about their first stop in Frisco:

For our San Francisco/Berkeley visit, we first met up with a college friend, Pete Guinosso, at Cafe Gratitude. It was fun catching up, and Pete treated KDcat and I to our meals. While at the table, I labeled Pete as the "Quote Man" because he had a fantastic book of quotes he has been collecting. He periodically read from it as our conversations brought specific quotes to mind. It was a beautiful collection of poems, which Pete said is his second book and is filling up quickly.

Cafe Gratitude lived up to its reputation of having a great vibe with pleasant servers and fantastic raw foods. I wondered, however, why there isn't a dish called "I am Love." (There is a drink called "I am Loved," but I was interested in one that claimed I AM Love. Maybe they'll come up with one for my next visit!) After leaving Cafe Gratitude, I have to admit I wasn't overly grateful to find a $40 parking ticket waiting on the rental car. OUCH! We kept the car parked there (since it was already ticketed), and Pete showed us around the Berkeley shopping area. It was a fun stroll on a beautiful sunny, California day.