Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Jim here... As you're probably aware, Sunday marks the summer solstice here in the northern hemisphere. While the Pure Jeevan family certainly includes many raw foodies living in the southern hemisphere (*nods to our friends in Oz and beyond currently heading into winter*), the majority of our readers will equate Sunday with the official kick-off of much longer, much hotter days. So, we'd like to provide some topical, tropical inspiration for you.

How do you feel about heat Personally, I used to *hate* it. I thought I knew what real heat was, too, having grown up in St. Louis where the summers can be brutal. But, Wendi and I traveled to India once (so far!) and, wow, THAT was real heat. I clearly remember standing on an airport tarmac in a place called Trivandrum, just 8 degrees north of the equator, almost in shock over how hot it was there.

In this special five-part series, Joanna Steven uncovers where some top vegetarian athletes get their protein. Here's part four, focusing on Brendan Brazier's take on this issue.

GREEN LEAFIES

Brendan Brazier is one of only a few professional athletes in the world whose diet is 100% plant-based. He s a professional Ironman triathlete, bestselling author on performance nutrition, and the creator of an award-winning line of whole food nutritional products called Vega. He is also a two-time Canadian 50km Ultra Marathon Champion.

Many of our visitors go directly to our raw food recipes section of the blog. They must be terribly disappointed to find only a few recipes there. We ll continually add more, but for now there are only a handful. So, it is with extreme pleasure that we introduce you to someone you are going to love!

Take the time to meet...

As this is a holistic web site, it's important that we take time every so often to feature pieces on other aspects of human health besides diet. So, today's subject is unrelated to raw foods, but is directly related to your health. (Don't worry: We'll get back to raw foods on Monday!)

Today I want to share a super-valuable lesson I learned when I was just 21 years old. Back then, Wendi worked within the advertising department of a large newspaper. She helped me meet the paper's photography editor who, in turn, approved an internship for me during my senior year of college. So, several days per week for one semester, I hung out with professional newspaper photographers. It was a lot of fun -- and with real darkrooms, too (as this was way before the age of digital cameras).

Beginning today and running all through next week (and even spilling into the following week!), we'll be running videos from the Raw Spirit Festival (RSF East 2009) held in Upper Marlboro, MD, last weekend. If you've never attended a RSF event, you absolutely must. They're the best ever!

Organizing the 3-Day Raw Food Spiritual Ashram Retreat has brought with it the bonus of meeting some fantastic people and the opportunity to learn about their amazing raw food snack companies.

In a recent post, I answered part of a message I received from Violet, one of our blog readers. Below is the continuation of my response to Violet (much briefer than my last one!).

Following my response to Violet is a response to Sarah, who has a fantastic raw food blog that I enjoy reading.

Violet's message continued:

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

In this special five-part series, Joanna Steven uncovers where some top vegetarian athletes get their protein. Here's part five, focusing on Tonya Kay's take on this issue.

AVOCADO

Professional dance is of most challenging sports requiring athletes to perform at expert levels of flexibility, strength, coordination and emotional fitness in order to entertain their audiences. Having been vegetarian since age 7, Tonya Kay has built her glorious professional dance career entirely on a vegetarian diet.

As Pure Jeevan blog readers probably know, we're big fans of running ongoing series. A good blog can never have too many, really. So today we mark the official kick-off of another super series. We're calling these articles "Pure Jeevan Guides."

Guides to what , you may ask. Well, to various topics of interest to raw foodies, of course!