Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Here's a short video from last Saturday when we were out distributing literature about reversing diabetes naturally and the raw foods lifestyle. In it, we interview a local man, R.T., who had stopped to talk with us, went on his way, and then returned again to where we were standing a few moments later rather astounded.

You see, he'd seen a "before / after" flyer showing Wendi's "pre-raw" pic next to her "raw" pic and couldn't believe the two pics were of the same woman!? Many people who have significant weight to lose (or, like R.T., know someone who does) wonder whether losing so much weight will result in saggy skin. He was so amazed at the transformation, he decided to come back and ask. So, here's the raw answer to that question...

This isn't one of our normal blog posts. It's more of a journal entry, than anything else.

You see, I'm a bit sad today. The Raw Spirit Festival in Santa Barbara, CA, started today and I'm not there. We've been working really hard on many raw food projects, trying to sell our home, etc. So, spending the time and money to travel to the other side of the country for a weekend event just didn't seem like a good idea.I don't think we made the wrong decision, but I do admit I was hoping that somehow the Universe would conspire in some magical way to arrange for me to attend the festival this weekend.

For those who have never been to a Raw Spirit Festival, you might wish that you could attend something so totally awesome---to be surrounded by raw foodies you've met online, to attend the various speeches and events at the festival, etc.---but you probably aren't feeling completely sad that you aren't there. To have attended a Raw Spirit Festival, had your entire life altered by the experience, and then to not attend the next one is almost heartbreakingly sad.

I received an email from one of our lovely Pure Jeevan family members. Joanne is subscribed to our mailings and she received the ice cream cake recipe I had created for Jim back in January. Well, take a look at what she did with the recipe! It's LOVEly!

Hi Wendi!

I took Jim's birthday cake recipe to the next level.

The diets of raw foodists are as varied as those of individuals consuming the Standard American Diet. The majority of raw foodists are either: 1) gourmet raw foodists, who consume dishes that are usually heavy in fat from nuts (Pure Jeevan started out this way); 2) basics raw foodists, who don't process their fruits and veggies in blenders, food processors, or dehydrators; 3) mono raw foodists, who consume single foods for each meal (i.e., a meal of only apples for breakfast, romaine lettuce for lunch); 4) low fat raw foodists, who consume processed meals at times, but prefer to keep their fat intake below 20% of their calories (Pure Jeevan is working toward this); and

Take the time to meet #5 ...

Brutal Honesty. 100% Transparency. Unedited Feedback. Absolute Truth. ... How often are we treated to these things by those we know? How likely are we do conduct ourselves with these ideals in mind?

Propriety. Politeness. Decorum. Political Correctness. ... How often do these conventions in others prevent us from knowing what others think of us? How often do these conventions in ourselves restrict our own words when directed at others?

We ve covered this in the past here on the Pure Jeevan blog, but it s something that s being discussed again online in major news feeds. Since many people read and learn from such sources, especially Yahoo! News, there is potential for a lot of damage and misinformation to be ?learned? by many individuals. In a recent article on Yahoo!, we re informed in the ?Health Experts Main/HealthLine? category that consuming only healthy foods is an eating disorder. Those who desire a healthy body by consuming healthy (as opposed to unhealthy) foods are labeled as having ?orthorexia,? a supposed eating disorder that can be cured with cognitive behavioral therapy.

What does that mean, really? If we desire a healthy body, and all the vibrant energy that comes with it, then we are psychologically unbalanced? [Sarcasm to follow ] However, if we eat those same healthy foods, but also consume things like Kentucky Fried Chicken, McDonald s burgers, Wendy s French fries, or Skittles candies then we are balanced individuals and deemed psychologically healthy? What if we consume no healthy foods, preferring instead the Standard American Diet of fast foods, heavy meats and gravies, that includes few fruits or vegetables? Well, that s considered normal and of no concern in the least bit ? there is no eating disorder when consuming a diet like that. You can require caffeinated beverages to have enough energy to get through the day and that s normal, too. Die of a heart attack from such a diet and that s normal, too.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Leaving Sin City, our fearless raw travelers headed south to Arizona for all sorts of raw food adventures. First up was a trip to Prescott Valley to meet Abi and Eli. Let's take a peek into Wendi's travelogue again, shall we

You probably haven't met our official tour guide yet. We call her Simone. She's a bit testy at times, but always gets us safely to our destination (although sometimes in rather roundabout ways). She added an extra one-time $89 fee to our trip budget, but we're very satisfied with her performance so far. You see, Simone is our trusty GPS unit!

Leaving Las Vegas, she guided us through the Hoover Dam area on our way to Arizona, a geographic area that I think would be better described as a "state of extremes." There, we experienced super hot, sunny days, freezing nights, snow outside even when it's sunny and hot, and also a bizarre experience we had in which some bananas actually froze and then nearly roasted all in the same day.

You're in for a treat with this recipe. Our Guest Raw Chef this week is Shivie Kaur, half of "The Cook and Butler" duo of TeamRaw. Wendi shot this video a few weeks back in San Francisco during Pure Jeevan's recent cross-country tour! While there, Shivie and her partner Cemaaj created and served a delicious gourmet meal for Wendi and KDcat. The blog post from that visit was here. So, here's Shivie sharing with you how to make an easy and delicious raw salad dressing!

Jim here... I'd like to mainly talk about organics today, but thought I'd wrap that subject into a longer, rather quirky piece on ranking produce on some sort of a scale that would indicate how awesome (or awful) it is. See what you think...

Have you ever thought of arranging produce into a sort of "heirarchy of quality"? Well, I'm not going to attempt to do that here, but I would like to discuss the concept for a moment in order to at least explain what I'm getting at. While I've not yet attempted to do this exercise, I nonetheless occasionally envision a large chart or something that conveys my feelings about how I personally rank the quality of fruits and vegetables I put into my body. This all probably sounds vague, so let me share some examples.

Since Pure Jeevan specializes in raw food weight loss, we receive a lot of questions about what is required in order to lose excess weight. Many individuals want to know if they need to go on a 100% raw food diet in order to release excess weight.

The answer is, "No, you do not need to switch to a 100% raw food diet in order to lose weight." If you're asking if a 100% raw food diet works better for losing weight than slowly transitioning and increasing your raw food intake, the answer is still, "No."