Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Is low fat more expensive? When I was eating a lot of nuts and seeds, in the back of my mind I kept saying, "Someday you'll eat less of these nuts and seeds, and you'll save a lot of money." I really believed that to be true because organic, raw nuts and seeds are outrageously expensive.

For one hundred days, I'm transitioning to a lower fat raw diet. I'm down to fats only in the evening, and for the next ten days those fats will only come from avocados, young coconuts, and possibly some hemp seeds. If I'm not hungry for the fat, however, I'll go without it. That hasn't been the case yet, though. By dinner time I'm ravenous and wanting to eat heavy, dense foods to calm the hungry beast in my belly. Even though I've been including some fats in the evening, I'm eating significantly less than I normally would if not doing this challenge. So, I've been eating more fruits and vegetables to get the calories I normally received from nuts and seeds.

Jim here... Thought I'd post a pic from Wendi's birthday last Friday. Shown above is the "birthday cake" -- more of a birthday treat, really. If it looks decent to you, here's the recipe:

The "cake" part:

With this video, Pure Jeevan concludes coverage of the 2009 Raw Spirit East festival. We started off two Fridays ago covering raw food chefs, then moved on to raw lifestyle speakers and philosophers. The final piece of the gourmet raw pie would have to be the festival ambience, which is somewhat tougher to capture in a short video. But, I think this video does a reasonable job of conveying a lot of the scene "beyond the food." (But even if it doesn't, how many times do you get to see Charles Balcer hula-hooping on video )

Enjoy the video (and pics, below, too)!

When it comes to healthy eating, most of us know what is and isn't healthy for our bodies. Sure, we've been a bit confused by what the media and our government tells us, but overall I think we can all confidently say we know that consuming fresh fruits and vegetables is going to be a healthier choice than eating a McDonald's hamburger and fries. Right

But, what do we do when we're dealing with stress in our lives? What if when we're stressed we instantly head to McDonald's to eat the burger and fries we know aren't healthy for us? Or what if we consume large quantities of cakes, candies, or ice cream when we're overcome with stress

For today's Makin' It Monday feature, we'd like to present "Salsa Campechano." We'll have to admit, though, that we do not speak Spanish. So, we have to give some credit to Google's online language translator. When we went to name this recipe, Wendi suggested that this is a "manly" dish (since I created it). However, we didn't find the perfect Spanish word to fit the recipe.Then, considering the walnuts in the recipe, Wendi suggested that perhaps "hearty" was a better adjective. Google returned the Spanish word campechano for this, and we immediately thought: Yes!, that sounds just perfect!? So, here's an amazing recipe for you. It's a hearty salsa recipe, but I actually like to eat it as a soup.

Here's a fun story, with a fun, inspirational, and at least partially dietary conclusion. As I mentioned yesterday, Wendi is in Portland this week. Can you guess what she's doing there? ... She's attending a very important event -- something that merited getting on an airplane with almost no notice (and, wow, are those last-minute airfares pricey!). Still not sure? That's okay; I'll let the cat out of the bag: We found a new home!!

We've been talking about moving to the west coast for literally years now, so it's about time, right? ?In recent times, we've really begun taking action on things in a much more profound and immediate way than ever, and it's been working out amazingly well. This home purchase was just the latest instance of it. We basically saw an opportunity and immediately went for it, without hesitation, and before we knew it we were sending paperwork back and forth across the internet to our realtor.

Hi all-? Jim here from Pure Jeevan with our next eipsode of "Know Your Food."? This is "Episode 2 (salvaged): Turnips."? As far as that "salvaged" parenthetical... This relates to the story I told in our first episode -- about how we're planning to upgrade our video equipment, audio equipment, video editing software, and more. I hope you like it, though. Still working on getting them down to 3-4 minutes. This one's just over 5 minutes. If you're wondering how Wendi became strong as Xena Warrior Princess, you'll have to watch this vid!

So, to summarize:? Turnips are great for the root portion (the turnips, proper) or the greens. (Here at Pure Jeevan, we like to use turnips as shells for rawvioli, or simply sliced and served with a little salt. The greens are great juiced!)? Turnips are starchy, but not as heavy as potatoes, and are a great Vitamin C source. They contain fiber, manganese, pantothenic acid, thiamine, potassium, folic acid, copper, niacin, B6, E, riboflavin, and more. The greens of course have calcium, and are a particularly great source of folate (esp. important for pregnant women) and many of the vitamins and minerals listed previously, along with Vitamin A.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

The diets of raw foodists are as varied as those of individuals consuming the Standard American Diet. The majority of raw foodists are either: 1) gourmet raw foodists, who consume dishes that are usually heavy in fat from nuts (Pure Jeevan started out this way); 2) basics raw foodists, who don't process their fruits and veggies in blenders, food processors, or dehydrators; 3) mono raw foodists, who consume single foods for each meal (i.e., a meal of only apples for breakfast, romaine lettuce for lunch); 4) low fat raw foodists, who consume processed meals at times, but prefer to keep their fat intake below 20% of their calories (Pure Jeevan is working toward this); and

Take the time to meet #5 ...

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Last week for Take the Time Tuesday, I introduced you to a resource for meeting others in your local community. Today, I'd like to introduce you to an amazing place to meet others all over the world who are interested in raw foods!

Take the time to meet...