Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




While I was growing up in the Midwest, I had a rich uncle who lived out East in Philadelphia. I didn't know him very well at the time, but would often glean stories via the family grape vines of his business successes. After high school, I attended college in Northeastern Pennsylvania -- Wilkes University -- where, incidentally, I first met Wendi! :-)

Being out there, I got to visit my uncle from time to time, and dine with him and his family. ?Among other things, he was quite the gourmand. I'm not so sure what he'd have thought of raw foods, although I suspect he'd have appreciated the many gourmet efforts.

April 12, 2008

Today we are doing some Spring cleaning and getting rid of stuff that has been collecting that we don t really need or use. I just finished the bananas (eight of them) and later I ll start eating the oranges that we have. I have plenty of oranges to get me through the day and into tomorrow until we go shopping. I m hopeful that there will be cantaloupes at the food co-op tomorrow. It would be fun to have a cantaloupe day!

How many days do I have left? I guess three? Overall, it hasn t really been all that difficult.

April 15, 2008

Every year my dear friend, Mamta, lets me know when Navratri is going to begin. ?It s the nine-day fast, but you don t have to change anything since you are already eating so healthy. Traditionally, Hindus used to abstain from eating during Navratri. In modern times, with everyone working and life being less relaxed, fasting isn t always something that can easily be accomplished. So, over the years Navratri has been modified by many to represent a time of eating more simply and abstaining from meat if you eat it.

This year, I had an email question from one of our readers who was asking about ways to eat simpler during the nine-days of fasting. After responding to him, it sparked in me a desire to do something this year for Navratri. I had read about eating mono meals and always thought it sounded like such a gentle way of cleansing the body, so I figured I d try it for the nine days of Navratri. To make it even easier on me, I decided to consume a different food every 24 yours, rather than eating the same thing for the full nine days. Maybe in the future I ll try that, but this time I wanted this to be as easily doable as possible.

Wow, so much happened in Chicago that it's taking literally weeks to show it all to you!? But, hey, it's also a lot of fun to share this stuff. Wasn't that a great talk yesterday with Kathy and Danny Living !? If you haven't seen it, definitely scroll down and watch!

Here's another one for you. Meet Hatice Yavuz, co-owner along with Chef Mehmet Ak of Cousin's Incredible Vitality, another great raw destination in the Windy City. "Hatice" is a Turkish name, in case you're wondering. The "c" is pronounced like a "j" -- so, her name sounds like "huh-TEE-jay." Our interview with her ran a little long, so I'm going to have to break it into two parts. Here's part one:

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

End of day 4:

Yesterday I decided to go ahead and consume what my body was telling me it wanted: cooked, fermented rice and lentil pancakes. Well, the restaurant nearby that makes the Uthappam doesn't serve them until 5pm and it was lunch time. So, I ordered the simpler, steamed, fermented rice and lentil patties called Idli.

Here's a video demonstrating a technique for making super-fast, vibrantly beautiful, tasty salads! If you frequently find yourself in a rush, but also want a healthy meal, definitely check out this mandoline technique. (Further commentary below, after the video...)

Hey everyone!? I hope you're doing well. We started out the week with a great video from Joe, Tracey, and Heather. I thought I'd stay with the video blog format for a while, as I've been capturing some outstanding stuff here in Chicago. (We're here until Thursday.)? Well, a few of the vids are "okay," but the bulk of them are absolutely amazing, so be sure to check in every day for these great Chicago vids. (BTW, I'll dub this series, "The Chicago Raw Food Scene," although partially misleadingly so, as the videos are not always *about* Chicago, per se. Rather, we shot all of the videos *in* Chicago. So, pardon the slightly misleading banner graphic.)

Jim here... I was listening to a radio commercial the other day that promised to reveal the "secrets that credit card companies DON'T want you to know." You hear that kind of rather manipulative marketing all the time, right? It's a psychological thing, I suppose -- filling your mind with intrigue almost instantly. My credit is pretty decent, but I was thinking, "Wow, I wonder what those secrets are?!" We humans are curious creatures, aren't we?

But then I started to laugh to myself, imagining a raw foods radio spot adopting that technique. "Buy our special report and learn all of the Secrets that Raw Foodists do NOT Want YOU to Know!!!" And then I laughed some more. Know why? Because, when you think about it, there are absolutely, positively NO secrets raw foodists don't want you to know! Isn't that stunningly cool? In fact, the entire message of the movement is conveniently included right there in the words "raw foods." It couldn't be simpler -- the cure for what ails so much of the planet, neatly summed up in two words.

Aren't these videos wonderful? Today we have yet another special Raw Spirit interview for you -- the mega-talented Markus Rothkranz. What can I say about Markus? He's a true inspiration, a man who truly lives by his heart and inspires thousands of others on a daily basis. He's actually very tough to interview because he's so interesting and self-actualized, you really just want to hang and chat with him (but then you remember that you're on film and you should probably get back to asking questions that people will appreciate).