Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

For some odd reason, I've had the privilege of "doing Thanksgiving" with a lot of different friends and families over the years. Because of this, and of course just from talking with others and reading things others have posted, I'm fairly certain that Thanksgiving means different things to different people.For some, it's their favorite annual holiday and fills them with joyous memories of Thanksgivings past and incredible anticipation of Thanksgivings to come. Some historian friends of mine seem fascinated by the historical aspects of the holiday -- the whole story of the pilgrims, etc. On the other end of the spectrum, I've actually encountered a few people who take offense at the very idea of this holiday (and they've got some convincing reasons to protest the wider celebrations)!

While all holidays are certainly "food-centric" by tradition, it's arguable that no other holiday (at least here in America) can match Thanksgiving's reputation in terms of feasting. It's kind of funny when you think about it because many holidays (or, "holy days") are actually traditionally observed by abstaining from food. So, there are fasts, and feasts. I think the majority view, based on my own sampling of various friend and family traditions, seems to be: It's mostly about having a huge meal. Yes, there is certainly an undercurrent of being thankful out there. A few families I've been with have had traditional, almost ceremonial, activities that went along with the meal (e.g., going around the room, taking turns stating what you're grateful for).

Mistakes are bad, right Well, not always. Here's an example of a great one, and it's something that demonstrates a conviction I have about raw foods! You see, in all of this talk of moving to Portland, I made a huge gaffe recently in my thinking about finances.

You see, I was pondering the terms of a home loan one afternoon -- percentage rates, down payments, monthly payments, tax escrows, etc. It was all really dry, boring material. Suddenly, I thought to myself, "Wow, here we are about to buy another house, after owning this one for so many years. In less than 10 years, we would have owned this one outright, but now we'll be starting over again with a 30-year mortgage."

After so looooong, the much-awaited Episode 6 is here of "Know Your Food"! Aren't you thrilled? Well, WE are. We're fantastically excited to announce that we have SIX thrilling new eipsodes "in the can" (as we film buffs like to say). So, here's the first of those six, in which your humble nutrition researchers reveal the hidden secrets of cacao, that delicious tropical ambrosia that opens your heart like nothing else. So, grab a raw chocolate snack of your choice and curl up in front of your favorite flat screen. Here's the vid:

Whoa, what'd you think of the "Monkey Brains" scene ! Have we finally used EVERY SINGLE hoaky feature of the Windows Movie Maker software? (Don't answer... Those were rhetorical questions.) In case you couldn't read some of the nutritional information, here's a summary of the key components of this delicious bounty from the Earth's equatorial regions. Raw chocolate contains:

Here's a picture I took at Portland's Saturday Market last week. We've been pleasantly surprised to find that artichokes grow rather well here in the Pacific Northwest. We don't recall seeing them much back East, but many of our neighbors grow them (both for the artichokes and, I suspect, as ornamental plants).

I suspect that some raw foodists tend to overlook artichokes because they're so traditionally linked with the image of something steamed, stuffed with breadcrumbs, and drizzled in butter -- so, "cooked," "breaded," and "dairy" all together in one recipe! Being half Italian, I grew up eating them this way. My mother almost never said "artichoke"; she always called them an Italian word that sounded like "ga-GO-che-lee." ?She made them just a few times per year, and they were always a huge treat (and we'd often fight over the hearts -- by far the best part!).

Jim here... Whenever I want to learn how to do something new, here's how I go about it:

>>> I practice. <<<

There are many things to be thankful for in this life, but for our very first Thankful Thursday entry we'd like to stress how thankful we are for the vibrant health we now have. Consuming only fresh, organic raw fruits, vegetables, nuts and seeds has allowed our bodies to heal from the inside out. For this we will forever be thankful. In fact, we are so thankful that we are here, as Pure Jeevan, to spread the word about how raw, life-filled foods can bring you renewed health!

I started writing on a raw food forum about the oranges coming in today. But, I was on my way out the door and I had more to say about them than I realized, so, I figured I'd paste what I wrote, so far, and add to it here in our blog. ;-)

?

(organic oranges and grapefruits)

EXCITING ANNOUNCEMENT!

Kevin Gianni Wants to Meet

Pittsburgh Raw Foodists This Saturday!

UPDATE: Location is set for my home in the South Hills

Kevin and Annmarie Gianni will be in Pittsburgh for the Steeler's game on Sunday. They'd love to meet Pittsburgh raw foodies while they're here! So, if you can make it to meet up with them, let Wendi Dee know as soon as possible. We'll either be meeting at the East End Food Coop (if I can reserve the space at the last minute) or at my home (South Hills/Brentwood). Please respond by Friday at 5:00 p.m. about your availablity.

Jim here... We know a lot of people who exist on a high-raw lifestyle, and many others who aspire to eat a 100% live food diet. I don't believe there is an exact threshold that makes one a "raw foodist." That term is more or less just a general description you might use about yourself or anyone. Aside from the labels, though... If you want to talk about recommended levels of raw intake for optimal health, quite a number of web sites and health books seem to recommend shooting for around 80% of one's intake to be raw, with a careful eye on the other 20%. We certainly agree with that as a good starting goal, adjusting upward or downward as you gain feedback from your body.

Of course, most of the people who do follow a high-raw diet are usually by definition highly health-conscious about any non-raw foods they eat. I've yet to meet, for example, a raw foodist who occasionally eats Burger King Double-Whoppers ?(although, I'm sure that seemingly odd combination must exist somewhere).

For the most part, I've been eating intuitively from the very start of my raw food journey (which began over two years ago!). I noticed that I was drawn to different foods for blocks of time, and as my interest would wane I'd find myself drawn to another raw food. Anyone who has followed my story to health knows about my love for young Thai coconuts. My entire body would vibrate with physical excitement every time I picked up another case of those life-enhancing baby coconuts. I felt like a child receiving a much-desired gift---giddy with excitement and unable to stand still. I'm not just saying that, either---it was a very strange sensation, feeling such excitement over a food.

Well, my love for the coconuts faded and I found myself drawn to other foods over the past few years. However, none of them ever compared in intensity to my desire for the coconut. I can't recall all of the foods I cycled through, but there were plenty of food cycles I went through. Currently, I'm intuitively drawn to the pineapple. I want to eat it at least once a day, sometimes more. I haven't tired of it in the least bit.