Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

Jim here... Here's a compilation of vids from my little Flip camera, all taken over our weekend roadtrip to Washington, D.C. It's not all strictly raw-food related, but does include some raw tips. First up, you'll see our rawsomely packed food coolers. Between using ice and frozen fruits, everything kept cool just fine.

Early in the video, Wendi shares a handy tip for keeping your smoothies cool on the road. If you're going to drink your smoothies right away, you might have little concern for keeping a drink cold. However, we had eaten breakfast already and knew we wouldn't want to get into our smoothies for another hour or so after leaving. Frozen berries to the rescue! (Just make sure to hunt down a large glass bottle with an opening large enough to pour frozen berries into.)

Jim here... Until our home sells (SOON!!!) and Wendi and I launch ourselves into the world as full-time raw food teachers / lecturers / inspiration providers, I'm more or less stuck in the corporate world during the day. While much of what happens in this Dilbert-esque environment is, as many of you likely know, absolutely meaningless, there is nonetheless the occasional pearl of wisdom to be pried from the clammy jaws of the 9-to-5 world. I was, for example, just reminded of a story I heard at a seminar once. Not surprisingly, the seminar pertained to the art of money making. However, there's another more fulfilling message to it as well.

A large modern newspaper company still uses these ancient printing presses from the 1950s -- huge old monstrosities with enough belts, pulleys, and greasy gearboxes to make any modern-day steampunk enthusiast squeal with delight. One day, not long after the old press manager finally leaves the company, the main press breaks down. Manuals are consulted, technicians brought in, engineers asked to take a peek. No one can bring the beast back to life. But there's a woman on the Internet who specializes in these babies -- and, guess what, she's local! So, they call her in. She listens to their problem and says she can fix it, but it's going to run them $5,000.

With love in my heart, I present this gift to the entire raw and living foods community:

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"An ounce of action is worth a ton of theory." ~ Friedrich Engels

When people talk about goals and planning, two distinct camps tend to emerge, in my experience:? (1) the "aim then fire" types, and (2) the "fire then aim" types.? I've used those specific terms for a reason, and will return to them in a bit. But, let's look at the two types, and relate them to the way in which one might approach raw foods.

This is Part II of a two-parter on raw food restaurants. Yesterday, we listed a half-dozen challenges that one might face when opening a raw restaurant. Today, we're focusing in on the more enjoyable side -- the potential advantages that opening raw restaurants offer over their cooked-food counterparts.

Let's dive into it... Here are six things we believe are advantages!

Jim's mother, JoAnn, LOVES pasta. I'm sure many of you can relate to that---pasta is a big part of the cooked diet and just about everyone loves it. When going raw, many individuals say they just can't do it because they miss pasta too much. Well, that's no longer a problem. There is a raw way to make pasta and you are going to love it if you haven't experienced it, yet!

As a gift for Mother's Day, we sent a pasta-making tool to JoAnn along with a pasta sauce recipe we created for her (see the Paradisio Pasta Pomodoro entry). To make it easier for her to learn how to create pasta, and to answer some of the emails we've been receiving about the device we used to make the pasta, we have put together a two-part video showing how to make delicious, beautiful raw pastas! You'll learn how to use two different pasta-making devices, as well as how to use a simple vegetable peeler to create delicious noodles!

Isn't it amazing how many different, stunningly delicious salad dressings there are in the world ! It's mind-boggling! There could easily be an entire blog devoted to nothing but raw salad dressings -- and I bet, in the right hands, such a blog could go on 5 days / week for literally years before truly exhausting the subject.

The world simply abounds with good recipe ideas -- and "abundance" is really the mentality you need to embrace when you're doing anything in the culinary world, raw or otherwise. The other side of the spectrum is the "scarcity" perspective, which is when you think, "Oh, I'd love to write a cookboook or create a recipe, but there are already millions of them out there and all of the great culinary creations have been done already."

Welcome to the very first Take the Time Tuesday entry! What's Take the Time Tuesday, you may ask? Well, it's a time to meet someone special. Each Tuesday we'll introduce you to an individual or business we think might be of interest to you. So, who's in the spotlight for this very first Take the Time Tuesday entry? Pure Jeevan, of course!

Take the Time to Meet...

We at Pure Jeevan enjoy eating salads. Each of us has our own way of dressing our individual salads, but we all thoroughly enjoy very large bowls of them at least once a day.In the past, salads were those "diet" meals that I'd consume when I was trying to lose weight. I'd sit at the table staring at my small plate of greens, feeling like I was missing out on the "great" food everyone around me was eating. I'd feel hungry after my meal and extremely unsatisfied.

Today is my birthday!!! I have always loved birthdays---my own, as well as those of my friends and family members. Some people don't make a big deal out of birthdays, but I think they are super special! For me, celebrating a birthday isn't about the cake and presents; it's about the focused attention that is given from one person to another.